With the opening of the first German flagship store on 2 August 2008 in Berlin, the New Era Cap Company, Inc., has created the reputation of the worldwide Headwear market leader. The shop allows everyone to represent the American lifestyle fire, the entire brand image in a perfect environment. The new flagship is located in the heart of Berlin, directly at the Hackescher Markt (Spandau Bridge 7, 10178 Berlin). Along with New York City, Atlanta, Buffalo (NY), Toronto, London, and the timely opening shop in Birmingham is the seventh New Era flagship store worldwide. The two new stores forced their presence on the European market and has definitely created a global awareness. The flagship store in Berlin offers two floors with a total of 250m2 the most extensive selection of New Era products worldwide: from Urban & Sports styles to unique pieces. Available are products from the areas of Fashion, Women, Kids and Sports.