With the opening of the first German flagship store on 2 August 2008 in Berlin, the New Era Cap Company, Inc., has created the reputation of the worldwide Headwear market leader. The shop allows everyone to represent the American lifestyle fire, the entire brand image in a perfect environment. The new flagship is located in the heart of Berlin, directly at the Hackescher Markt (Spandau Bridge 7, 10178 Berlin). Along with New York City, Atlanta, Buffalo (NY), Toronto, London, and the timely opening shop in Birmingham is the seventh New Era flagship store worldwide. The two new stores forced their presence on the European market and has definitely created a global awareness. The flagship store in Berlin offers two floors with a total of 250m2 the most extensive selection of New Era products worldwide: from Urban & Sports styles to unique pieces. Available are products from the areas of Fashion, Women, Kids and Sports.
The shop will carry more than 1,000 models of the New Era 59FIFTY Fitted model, absolute cult Baseball and the flagship brand. Of which include some of the licensed products with Marvel and DC Comics. Even the high-fashion collection EK by New Era – named after the German company’s founder Ehrhardt Koch – will be available in the shop. It includes a number of silhouettes, from classic vintage styles of casual hats slider to elegant hat models. In addition, a wide range of New Era T-shirts, a small foretaste of the long awaited Apparel collection. Exclusively for the Berlin storethere will also 59FIFTY collection with capital typical motifs like Alexander Platz & Co. produced. The look of the store reflects the style of the New Era brand and is based on the concept of the previous flagship stores. The interior of the two stores is primarily in precious black, the focus is clearly on the production of the products.