Primitive Winter New Era’s

Founded in Los Angeles by professional skateboarder Paul Rodriguez Jr., Primitive set out to establish itself not only as a destination retail boutique, but also as a world renowned clothing label. Primitive as a brand encompasses all of the elements that one is exposed to having grown up either skateboarding, digging for vinyl, chasing girls, getting into trouble, partying, collecting sneakers, or all of the above. Simply put, each piece represents life experiences that have collectively shaped who we are. For this winter collection Primitive came through with six new styles from New Era.

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