New Era Introducing London Launch

With a winning entry now selected – Lina Al Amoudi (UAE), New Era Introducing kicked off the gallery tour of EMEA    Shoreditch Underground in the heart of East London. With beats supplied by the inimitable Oneman (Rinse FM/Standard Place) and DJ Cable (3x DMC Champion/Yasmin’s tour DJ) to a backdrop of video projections showcasing the artists creative processes – tastemakers, friends and press flocked to the private launch. With the party in full swing downstairs, visitors were able to view a collection of 80 caps submitted by our Phase Two finalists, watch videos behind the scenes and collect a limited edition New Era Introducing book showcasing the artists and their work. Watch the event unfold as New Era catchs up with Lina Al Amoudi, the creative mind behind this year’s winning entry and several other finalists.  Hit the jump to see some exclusive photos from the event!





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