Heineken Partners with New Era

Heineken announced the launch of their annual summer music program, Heineken Red Star Access. The program will kick off in Chicago on August 18 th with performances by hip hop musicians Nas and Pusha-T and will be hosted by comedian Affion Crockett with music provided by DJ Kiss. Following Chicago, the tour makes its way to Atlanta, D.C., New York, and Philadelphia with artists: Trey Songz, Kendrick Lamar, B.o.B, Rev Run, among many others. Additionally, for the first time, Heineken has partnered with four popular clothing labels for limited edition products including New Era, Black Apple, Diamond Supply Co and Rocksmith. Check out all details here.


  1. Where can I buy these?

  2. edwi cortez

    donde puedo comprarlas

  3. Is there any possible way to purchase one of the Heineken New Era caps? I’m in desperate need of one.

  4. Johnny Gonzalez

    I am a proud consumer of my heineken and a huge consumer of New Era and combining them both is amazing. I would love to purchase ALL 3 of the hats above. Could someone please tell me how I could get my hands on all 3 to purchase. Thank you

  5. Where can I get a green heineken new era? Cheers

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