New Era Europe Store Manager Q&A Phase 3 Answers

We’ve rounded up all the answers for phase 3 Q&A from the  Birmingham Flagship store.  Hit the jump to check out the answers from the store manager. The Q&A for this week’s phase 4 will be for the STRATFORD, flagship store location in England. Remember to ask all questions via the NewEraCapTalk facebook page here – You only have 48hrs.

 


PHASE 3:  ESTHER – MANAGER FROM BIRMINGHAM, LONDON INTERVIEW

 

What attracted you to a career with New Era? I visited New York City and bought my first 59FIFTY a number of years back, I’ve loved the brand ever since.

 

For those who don’t know – how long has the London BIRMINGHAM Flagship been around? We’ve been open since July 2008!

 

Describe your store to us, what sets it apart from other New Era Flagship stores? The atmosphere and the family feeling you get when you shop here –  every member of the team cares and puts their all into the job. We care about our customers and the brand and I feel that it shows in store.

 

Which caps are the most popular in your store? Character caps are always popular – both 59FIFTY and 9FIFTY; they fly out as soon as we get them in!

 

In your opinion what are your favorite New Era releases of all time? My favorite release of all time has to be the Alice In Wonderland collection ­ it’s one of my favorite films of all time and the caps were incredible.

 

Tell us about your regular customers – do you have any ‘super fans’ that visit your store? A lot of our customers are regulars, and what’s nice is all of us has a selection of customers that come in to be served specifically by that staff member. We have a great rappor with both old and new customers. We most definitely have super fans that shop with us… one example is a regular called Liam, we see him regularly ­ he’s a big 59FIFTY fan. He’s dedicated a whole wall of his house to showcase his collection. We have loads more ­ shouts to all of them!

 

What’s your most memorable experience working at your store? Probably the Student Lock-In that we hosted in October. It was such a success not only enjoyed by all customers, but staff had a ball too! It was the talk of the town for many weeks after.

 

All New Era Flagship stores order their own exclusive custom products – are there any particular exclusives that our fans should know about? Customers love coming to our store for exclusive product ­ it changes regularly – keep an eye on our Twitter and Instagram (@new_era_BRM) to see the latest!

 

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