New Era Super Bowl XLVIII Embrace The Cold Ice Cream Truck

New York city is abuzz with Super Bowl fever. Yesterday, New Era helped play their part in getting New Yorkers and NFL fans excited for the big game, with the #EmbraceTheCold ice cream truck. Comedian Mike Epps spent the afternoon at Broadway and W 39th handing out New Era Super Bowl XLVIII caps & ice cream cones to fans, to help them ‘Embrace the Cold’ and get prepared for the frigid temperatures that are expected for the championship game on Sunday.

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Images: @NewEraNYC, @MaximMag

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