New Era was founded in 1920 by German immigrant Ehrhardt Koch. The company was started off of a $1000 dollar loan from Koch’s sister and was named E. Koch Cap Co. The E. Koch Cap company began by making Gatsby-style hats, and by 1922 they were producing 60, 000 hats a year! That same year E. Koch Cap Co. changed its name to New Era Cap Co. Today New Era has grown to be the world’s leading headwear manufacturer, making hats for the world’s greatest teams, leagues and brands. New Era Korea are paying homage to New Era’s founder Ehrhardt Koch in this series of 9FIFTY snapbacks. The caps come in a choice of black or grey. The front is embroidered with red and white “E. Koch MCMXX New Era” script; the side flies the New Era flag and the back displays a retro New Era logo. Tip your cap to the man that started it all. Connect with New Era Korea to get these must-have snapbacks on your head and in your collection.